Ede Raadik: The Best You Can Ever Be

How do the advertisements we consume daily affect our behavior and establish certain gender roles? Can self-care become an empowering alternative to consumption? Or another clever advertising strategy that furthers oppression? For this exhibition, Raadik continues the aforementioned line of inquiry by adapting the format of an open space for healing and empowerment to address issues of pain, pleasure, and well-being through the lens of advertisements and self-care products.